When you represent the University of Chicago on social media, there are number of visual and naming elements that need to be designed and selected for your social destination. Familiarize yourself with the identity guidelines by visiting the Identity Guidelines, which provides information about the University’s chosen typefaces, wordmarks, and colors.
As you begin to setup and design your accounts, a number of social networks will ask you to upload a profile picture, or “avatar”; others, such as Twitter and YouTube, will also allow you to create custom backgrounds and adjust colors and other design elements.
Be mindful of how your avatar will be displayed within different social networks. For instance, many sites are available as mobile applications where your user avatar may be displayed at a smaller size than you’re used to seeing.
You might want to consult a graphic designer who can help you create an avatar or image that is easily recognizable at different sizes. While many sites will only allow image uploads less than a certain file size, it’s important that your image is created at the highest resolution possible. Contact us if you need help creating your social media identity.