University Identity on Social Media

University Identity on Social Media

When you represent the University of Chicago on social media, there are number of visual and naming elements that need to be designed and selected for your social destination. Familiarize yourself with the identity guidelines by visiting the Identity Guidelines, which provides information about the University’s chosen typefaces, wordmarks, and colors.

As you begin to setup and design your accounts, a number of social networks will ask you to upload a profile picture, or “avatar”; others, such as Twitter and YouTube, will also allow you to create custom backgrounds and adjust colors and other design elements.

Be mindful of how your avatar will be displayed within different social networks. For instance, many sites are available as mobile applications where your user avatar may be displayed at a smaller size than you’re used to seeing.

You might want to consult a graphic designer who can help you create an avatar or image that is easily recognizable at different sizes. While many sites will only allow image uploads less than a certain file size, it’s important that your image is created at the highest resolution possible. Contact us if you need help creating your social media identity.

Connect and collaborate with communicators across the University.

Join the Campus Communicators to share updates and announcements with University colleagues via listhost, Facebook, and at workshops and biannual gatherings.

Find an array of UChicago new media sites, as well as contact information for their owners, in the Social Media Directory.

Create targeted communications campaigns and digital platforms.

Work with UChicago Creative’s team of designers, writers, and producers to develop compelling materials and comprehensive multimedia campaigns.

Enlist University experts to build, design, and support your web applications by partnering with Web Services.

Discover resources to enhance your communications platforms and outreach.

Follow social media and multimedia from across the University at UChicago Social.

Collect and disseminate our latest stories with print-on-demand news.

Capture the images and ideas of the University community.

Enlist UChicago Creative to produce expert videography.

Book the TV studio for broadcast interviews.

Book the sound booth for remote radio interviews.

Align the look and language of your communications with those of the University.

Find best practices for the use of our logo, typeface, color palette, and editorial style within our visual identity.

Build and refine social media sites using our social media guide, and find web writing tips in Web Services’ multimedia content guidelines.

Order print materials created for your audience and customized for your office.

Present a uniform look with University of Chicago business cards and stationery for your department, office, or position.

Purchase maps, calendars, and brochures to welcome your guests and visitors to the University.