Your social networking site should not be tied to an individual's work e-mail address, so it is recommended that you create an organizational or "functional" e-mail address. You can setup a shared account (e.g. UChicagoDeptSocialMedia@lists.uchicago.edu) — simply create a closed, private mailing list and use this as your social accounts’ primary e-mail address. This approach both creates a central address for your social media and establishes a backup mechanism where a group of people in your department can access your social media. Note that some services require you to create an e-mail account on that service (e.g. Flickr requires an @yahoo.com e-mail address).
The following are additional guidelines as you start to setup your accounts:
- Creating an account that is representative of a University unit or department should be done with the approval of your supervisor.
- Keep your contact information accurate and up-to-date.
- Carefully manage the password and access to your site.
- Use careful consideration in choosing a name or title for your social media channel. In some cases, such as Facebook Pages or Groups, the name of the channel may not be changed once it has been created. Take into account the words, phrases, and nicknames that your target audience may use when searching for you with a search engine.
- Use appropriate University of Chicago or department branding. Visit the Identity Gudielines for more information.
- Reply to comments when appropriate, and do so promptly. We recommend that you check for new posts and comments daily.
Contact us if you need help establishing your social media accounts and identity.