Prepare a Social Media Plan

Prepare a Social Media Plan

Before setting up your social networking site, it’s important to have clear goals and expectations. The following questions can act as a guideline for getting started:

  • Who is your audience?
  • What do you want to accomplish through social media?
  • How do you want your audience to respond?
  • Have you integrated social media into your larger communications plan? Social media should be complementary to your website and other marketing materials.
  • Which social media platform is right for your department? Do research and learn about the various social networking sites, then decide which one is best suited based on your audience and goals.
  • Do you have a plan of action for monitoring and moderating conversations on your social media page, positive or negative?

While these questions are meant to help you get started, a more formal social media plan can help you formulate your overall approach and involvement with social media.


For assistance creating a social media plan, please contact us. You can also read these relevant articles for more information on social media planning:

Connect and collaborate with communicators across the University.

Join the Campus Communicators to share updates and announcements with University colleagues via listhost, Facebook, and at workshops and biannual gatherings.

Find an array of UChicago new media sites, as well as contact information for their owners, in the Social Media Directory.

Create targeted communications campaigns and digital platforms.

Work with UChicago Creative’s team of designers, writers, and producers to develop compelling materials and comprehensive multimedia campaigns.

Enlist University experts to build, design, and support your web applications by partnering with Web Services.

Discover resources to enhance your communications platforms and outreach.

Follow social media and multimedia from across the University at UChicago Social.

Collect and disseminate our latest stories with print-on-demand news.

Capture the images and ideas of the University community.

Enlist UChicago Creative to produce expert videography.

Book the TV studio for broadcast interviews.

Book the sound booth for remote radio interviews.

Align the look and language of your communications with those of the University.

Find best practices for the use of our logo, typeface, color palette, and editorial style within our visual identity.

Build and refine social media sites using our social media guide, and find web writing tips in Web Services’ multimedia content guidelines.

Order print materials created for your audience and customized for your office.

Present a uniform look with University of Chicago business cards and stationery for your department, office, or position.

Purchase maps, calendars, and brochures to welcome your guests and visitors to the University.