Before setting up your social networking site, it’s important to have clear goals and expectations. The following questions can act as a guideline for getting started:
- Who is your audience?
- What do you want to accomplish through social media?
- How do you want your audience to respond?
- Have you integrated social media into your larger communications plan? Social media should be complementary to your website and other marketing materials.
- Which social media platform is right for your department? Do research and learn about the various social networking sites, then decide which one is best suited based on your audience and goals.
- Do you have a plan of action for monitoring and moderating conversations on your social media page, positive or negative?
While these questions are meant to help you get started, a more formal social media plan can help you formulate your overall approach and involvement with social media.
For assistance creating a social media plan, please contact us. You can also read these relevant articles for more information on social media planning:
- Social Media Training for Non-Profits — Renaissance Journalism Center
- HOW TO: Evaluate Your Social Media Plan — Mashable
- Social Media Strategy – The Planning Stage – ChrisBrogan.com
- 50 Steps to Establishing a Consistent Social Media Practice — ChrisBrogan.com
- The Rules of Social Media Engagement — BrianSolis.com
- 22 Hot New Social Media Tools Worth Exploring — SocialMediaExaminer.com
- Social Media Tools 101 (From Blogs to Wikis) — Interactive Insights Group