Facebook User Guide

Facebook User Guide

Facebook is the world’s most popular social network with over one billion users worldwide. Its users can easily find and create events, share and discuss recent news and multimedia, as well as connect with family, friends, and colleagues.

Educators and campus communicators around the world use Facebook Groups and Pages to broadcast their research and create rich conversations, while others take advantage of Facebook’s simple, yet powerful advertising platform.

Getting Started

  1. Visit Facebook and enter your information under “Sign Up.”
  2. Facebook will send you an e-mail. Confirm and activate your new account by clicking the link in the e-mail.
  3. Once you’re logged in, be sure to configure your privacy settings.
  4. Use the Search box at the top of the page to find people and things you know and love.
  5. Click “Add as friend” to send someone a friend request, or “Like” to become a fan of a Facebook Page.

Best Practices

  • Don’t be afraid to express yourself! Keep in mind, however, your Facebook profile should be consistent with how you wish to present yourself professionally.
  • Try to develop a schedule or general policy for sharing content on your Page. Post too seldom and you might be forgotten; post too often and you might be marked as spam.
  • Be careful of tagging other users in photos and videos if you aren’t sure they want the photo to be seen by their friends. This could be considered an invasion of someone’s privacy.
  • Most users quickly skim through their News Feed and typically “Like” or comment on posts that really catch their attention. Try different tactics and see what people respond to best.
  • For more information regarding privacy, conduct, and your rights on Facebook, please visit our Policies page or feel free to contact us with any questions or concerns.
  • All University policies concerning plagiarism, profanity, obscenity, and discrimination are applicable when you represent the University of Chicago.
  • Facebook Status Updates are limited to 420 characters. Additional information can be posted in a comment on the Update, or by creating a “Note.”
  • Identify alumni by degree and year using UChicago style. Arrange multiple degrees in chronological order, from earliest to latest. For example: “Janet Davison Rowley, PhB’45, SB’46, MD’48, named ’11 #UChicago Alumni Medalist.”

Groups and Pages on Facebook

One of the most commonly asked questions among Facebook beginners and experts alike is, “What is the difference between Groups and Pages?” While both formats may be suitable for a broad array of projects, the answer to this question requires an understanding of your target audience and long-term goals.

Pages can be used for almost anything, including businesses, companies, institutions, products, artists and entertainment, causes, short-term projects, websites, and more. Users must click “Like” on the Page in order to interact with it, and only the user may connect his or her own account to the Page. Most recently, Facebook has enabled Page administrators the ability to “Like” other Pages so that it appears on their Page’s list of “Likes,” rather than on their personal profile.

Groups have evolved much since their original introduction and are now more similar to an online message board or forum. Any type of project where the administrator has a very specific idea of who should and should not be a member would be better suited as a Group. The four key distinctions from Pages are:

  1. Groups may be closed, or otherwise described as “private.”
  2. Members may add other Facebook users to the group without their permission.
  3. Members may upload any file type for other users to download.
  4. Groups may not create or manage advertising campaigns.

Common uses of a group might include: staying in touch with only members of your graduating class or program, starting a collaborative art project, or as a place for people in your industry to share news, research, and unusual document types.

Tools and Resources

Visit http://www.facebook.com/advertising to start an Ad campaign or read more about how they may benefit your Page. Facebook offers many campaign creation tools to help ensure that the right people see your ads.


Use Facebook’s Insights analytics tools to track the success of your Page or Ad campaign. If you don’t feel comfortable with the data interface, all data can be exported into a .CSV file or Microsoft Excel document by clicking “Export.”

Examples on Campus

Facebook Pages for the Chicago Booth School of Business and Graham School of General Studies both feature custom “Welcome” tab that acts as the default landing tab for new visitors. The very attractive tabs feature an introduction, program information, helpful links, and more.

Contact us and let us know of some good examples of Facebook on campus.


To view policies related to Facebook, social media, and information technology, please visit the Policies section.

Help and Feedback

Contact us if you have any questions about using Facebook, or if you have feedback on this page.

Connect and collaborate with communicators across the University.

Join the Campus Communicators to share updates and announcements with University colleagues via listhost, Facebook, and at workshops and biannual gatherings.

Find an array of UChicago new media sites, as well as contact information for their owners, in the Social Media Directory.

Create targeted communications campaigns and digital platforms.

Work with UChicago Creative’s team of designers, writers, and producers to develop compelling materials and comprehensive multimedia campaigns.

Enlist University experts to build, design, and support your web applications by partnering with Web Services.

Discover resources to enhance your communications platforms and outreach.

Follow social media and multimedia from across the University at UChicago Social.

Collect and disseminate our latest stories with print-on-demand news.

Capture the images and ideas of the University community.

Enlist UChicago Creative to produce expert videography.

Book the TV studio for broadcast interviews.

Book the sound booth for remote radio interviews.

Align the look and language of your communications with those of the University.

Find best practices for the use of our logo, typeface, color palette, and editorial style within our visual identity.

Build and refine social media sites using our social media guide, and find web writing tips in Web Services’ multimedia content guidelines.

Order print materials created for your audience and customized for your office.

Present a uniform look with University of Chicago business cards and stationery for your department, office, or position.

Purchase maps, calendars, and brochures to welcome your guests and visitors to the University.