Events and Social Media

Events and Social Media

A key component to organizing your event should be building a social media presence. Your audience is already using Facebook and Twitter to stay in touch with the people, organizations, and issues it cares about. According to a 2010 report by Nielsen, Americans spend over a third of their time online using social networking sites, blogs and instant messaging, and 31% of mobile subscribers use smartphone, which give them social media capabilities.

By creating a social media buzz around your event, you can instantly connect your audience to related content, generate a dialogue during the event, and increase overall participation. The following pages will help guide you as you begin to plan and promote your events.

Connect and collaborate with communicators across the University.

Join the Campus Communicators to share updates and announcements with University colleagues via listhost, Facebook, and at workshops and biannual gatherings.

Find an array of UChicago new media sites, as well as contact information for their owners, in the Social Media Directory.

Create targeted communications campaigns and digital platforms.

Work with UChicago Creative’s team of designers, writers, and producers to develop compelling materials and comprehensive multimedia campaigns.

Enlist University experts to build, design, and support your web applications by partnering with Web Services.

Discover resources to enhance your communications platforms and outreach.

Follow social media and multimedia from across the University at UChicago Social.

Collect and disseminate our latest stories with print-on-demand news.

Capture the images and ideas of the University community.

Enlist UChicago Creative to produce expert videography.

Book the TV studio for broadcast interviews.

Book the sound booth for remote radio interviews.

Align the look and language of your communications with those of the University.

Find best practices for the use of our logo, typeface, color palette, and editorial style within our visual identity.

Build and refine social media sites using our social media guide, and find web writing tips in Web Services’ multimedia content guidelines.

Order print materials created for your audience and customized for your office.

Present a uniform look with University of Chicago business cards and stationery for your department, office, or position.

Purchase maps, calendars, and brochures to welcome your guests and visitors to the University.