A key component to organizing your event should be building a social media presence. Your audience is already using Facebook and Twitter to stay in touch with the people, organizations, and issues it cares about. According to a 2010 report by Nielsen, Americans spend over a third of their time online using social networking sites, blogs and instant messaging, and 31% of mobile subscribers use smartphone, which give them social media capabilities.
By creating a social media buzz around your event, you can instantly connect your audience to related content, generate a dialogue during the event, and increase overall participation. The following pages will help guide you as you begin to plan and promote your events.