Paul Rand

Paul Rand

Vice President for Communications Office of the Vice President for Communications

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Paul M. Rand joined the University of Chicago as Vice President for Communications in August 2017. Rand leads the development of strategic and digital communications in support of academic programs, University initiatives and institutional priorities. He collaborates with units across the University to support the momentum of the University’s research and teaching initiatives around the world, support and strengthen engagement with the University of Chicago community, and build upon the institution’s reputation as an intellectual destination. Rand has direct oversight of the Office of Communications.

Before joining the University, Rand was Chairman at Critical Mass/ Zocalo (a division of Omnicom Group).  He founded and led two successful agencies: Corporate Technology Communications, one of the nation’s largest independent public relations firms, and Zócalo Group, a full-service digital and social media agency. Based in Chicago, Zócalo Group has received numerous industry awards for its work in digital communications, public relations, social media, and reputation building. Rand’s previous roles include serving as chief digital officer and chief growth and innovation officer at Ketchum, a global public relations firm, and as an executive vice president at Golin. He started his career at Burson-Marsteller in Chicago.

Rand holds a bachelor’s degree in communications from the University of North Carolina at Greensboro and a master’s degree in business administration and public policy from DePaul University. He is the author of Highly Recommended: Harnessing the Power of Social Media and Word of Mouth Marketing to Build Your Brand and Your Business (McGraw Hill, 2013/14).

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Connect and collaborate with communicators across the University.

Join the Campus Communicators to share updates and announcements with University colleagues via listhost, Facebook, and at workshops and biannual gatherings.

Find an array of UChicago new media sites, as well as contact information for their owners, in the Social Media Directory.

Create targeted communications campaigns and digital platforms.

Work with UChicago Creative’s team of designers, writers, and producers to develop compelling materials and comprehensive multimedia campaigns.

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Follow social media and multimedia from across the University at UChicago Social.

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Capture the images and ideas of the University community.

Enlist UChicago Creative to produce expert videography.

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Align the look and language of your communications with those of the University.

Find best practices for the use of our logo, typeface, color palette, and editorial style within our visual identity.

Build and refine social media sites using our social media guide, and find web writing tips in Web Services’ multimedia content guidelines.

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