Wordmarks and Athletics "C"

Wordmarks and Athletics "C"

UChicago Wordmarks

Our informal name often stands alone or serves as a visual element on print materials, websites, T-shirts, and other materials. Standardizing its presentation ensures its effectiveness in representing the University and aligning with our visual identity.


The wordmarks should be used either in informal contexts or in concert with official elements such as the logo or seal. As a visual element, the UChicago name can appear either in (A) Fette Fraktur, to evoke the University’s motto and Gothic architecture, or in (B) Gotham, to reflect the University’s urban environment.

These wordmarks may be reproduced in our signature colors: maroon, dark gray, light gray, black, or reversed out to white.

Gothic Wordmark

Contemporary Wordmark

Athletics "C"

Adopted in 1898, the elongated athletics "C," sometimes called the "wishbone C," designates the University’s varsity athletics teams. In 1962, long after UChicago dropped its Big Ten football team (the original "Monsters of the Midway"), the Chicago Bears adopted a similar "C," though they changed its color from maroon.

On apparel and merchandise other than team uniforms, it is preferred that the athletics “C” be used with either of the “UChicago” wordmarks (see above).

The "C" may be reproduced in our signature colors: maroon, dark gray, light gray, black, or reversed out to white.


The University of Chicago athletics emblem underwent several changes during the institution’s early years.


The first football team in 1892 sported no recognizable emblem on its uniforms. In an effort to provide the team with an identity, the letters “UC” were cut out of brown paper and pasted on the players’ uniforms.


In the spring of 1893, the emblem was modified into the form of a monogram that the baseball team incorporated on its uniforms.


A single letter was used for the first time in 1894, when the football and track squads displayed an oblong “C” on their uniforms.


In 1897, oblong “C” was replaced by a “C” in large, round type.


In 1898, Maroon teams adopted the elongated “C” emblem, which is still worn today and is said to represent the arc of a perfect pass in football.



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