As with photography, our videography about the University, its scholarship, and initiatives, strives for a documentary approach of thoughtful, engaging, and honest representation of the topic at hand.
Video should focus first on communication intentions, which inform approach, content, and style. Video should visually be clean, modern, and vibrant in look and embody the personality of the University.
Images of campus, experiments, and activity should show the story in addition to telling it. These images serve as engaging material that creates a sense of place and provides visual evidence for messages.
To view an extensive selection of University-related videos, visit youtube.com/UChicago.
- Drive story through authentic remarks from interview subjects.
- Create intimacy by showing people and through close proximity to subjects.
- Use shallow depth of field and peer-to-peer gaze on interviews.
- Connect with audiences through strong visuals that back up statements with visual evidence.
- Convey a sense of place (for example, locating the class of 2017at Hull Gate)
- Exhibit the textures, details, and iconic elements of UChicago's campus, including footage from the city of Chicago
For events and lectures:
- Make the message clear through sharp focus on the speaker to set him or her apart from the background.
- Make sure audio is easy to understand and hear.
- Engage the viewer by drawing attention to the speaker. Place the speaker in the main part of the frame.
- Reduce empty space between the speaker's head and the top of the frame.
- Find lines in the environment that frame the speaker.
Welcoming the Class of 2017 to UChicago
Utilize imagery that gives a sense of energy, movement, environment, and experience that re-enforce the story. Connect with your audience by focusing on people and expressions.
Discover Master’s Programs at the University of Chicago
Establish the environment with well framed interviews that provide a sense of intimacy and authenticity. Make your subject stand out from the background by employing shallow depth of field.
Behind the Scenes with Soledad O’Brien
Create candid documentation of important people and events, with clear, direct, uncluttered framing.