Our imagery reflects the identity of the University. It is striking, truthful, and distinguished.

Use photography that is engaging and authentic. Always consider the diversity of race, religion, and gender of our campus community. Choose images that show energy and life in the subjects we portray.

Take inspiration from our surroundings and regularly give the viewer a sense of place in our photography. Make unique, deliberate choices. Images don’t always have to be a literal interpretation of the story or subject. Sometimes a smart way to use a photograph is to pick a compelling image that acts as an umbrella for the message and support it with images that are more literal, explaining the story or presentation in detail. Consider images that bring new information to the presentation. Visit the Photography Guide for more photography best practices and guidelines.

An extensive and expanding collection of University photography can be found online at PhotoStore.



Choose elements that guide the viewer’s eye through the story. The student in the center provides a focal point and from there the viewer’s eye is directed to sweep along and look at the other recent graduates. Rain jackets and the pink umbrella in the background are details unique to this particular convocation.



Choose an unexpected perspective. From a low vantage point, the photographer captures two people engaged in a discussion while sitting on a bench on the quads on a warm spring day. A strong sense of time and place are established by showing tulips in bloom in the foreground, framed by campus architecture in the background.



Authentic people and settings tell an authentic story. Dean Margaret Mitchell of the Divinity School meets with PhD students in her office at the start of the academic year.



Use images to tell stories. This image acts as a visual metaphor, showing how UChicago offers students opportunities for close collaboration with peers within a world- class city. These first-year College students are seen interacting at a Discover Chicago event in the observation deck of the John Hancock Building during orientation week.




Instantly download the logo, shield, and other visual elements.

Identity Guidelines Book

Download the Identity Guidlines
Download the Identity Guidelines PDF.

Join PhotoStore

Looking for photographs from past events or from other departments? Learn more about PhotoStore, the University’s collection of photographic materials.

Connect and collaborate with communicators across the University.

Join the Campus Communicators to share updates and announcements with University colleagues via listhost, Facebook, and at workshops and biannual gatherings.

Find an array of UChicago new media sites, as well as contact information for their owners, in the Social Media Directory.

Create targeted communications campaigns and digital platforms.

Work with UChicago Creative’s team of designers, writers, and producers to develop compelling materials and comprehensive multimedia campaigns.

Enlist University experts to build, design, and support your web applications by partnering with Web Services.

Discover resources to enhance your communications platforms and outreach.

Follow social media and multimedia from across the University at UChicago Social.

Collect and disseminate our latest stories with print-on-demand news.

Capture the images and ideas of the University community.

Enlist UChicago Creative to produce expert videography.

Book the TV studio for broadcast interviews.

Book the sound booth for remote radio interviews.

Align the look and language of your communications with those of the University.

Find best practices for the use of our logo, typeface, color palette, and editorial style within our visual identity.

Build and refine social media sites using our social media guide, and find web writing tips in Web Services’ multimedia content guidelines.

Order print materials created for your audience and customized for your office.

Present a uniform look with University of Chicago business cards and stationery for your department, office, or position.

Purchase maps, calendars, and brochures to welcome your guests and visitors to the University.