Our imagery reflects the identity of the University. It is striking, truthful, and distinguished.
Use photography that is engaging and authentic. Always consider the diversity of race, religion, and gender of our campus community. Choose images that show energy and life in the subjects we portray.
Take inspiration from our surroundings and regularly give the viewer a sense of place in our photography. Make unique, deliberate choices. Images don’t always have to be a literal interpretation of the story or subject. Sometimes a smart way to use a photograph is to pick a compelling image that acts as an umbrella for the message and support it with images that are more literal, explaining the story or presentation in detail. Consider images that bring new information to the presentation. Visit the Photography Guide for more photography best practices and guidelines.
An extensive and expanding collection of University photography can be found online at PhotoStore.
Choose elements that guide the viewer’s eye through the story. The student in the center provides a focal point and from there the viewer’s eye is directed to sweep along and look at the other recent graduates. Rain jackets and the pink umbrella in the background are details unique to this particular convocation.
Choose an unexpected perspective. From a low vantage point, the photographer captures two people engaged in a discussion while sitting on a bench on the quads on a warm spring day. A strong sense of time and place are established by showing tulips in bloom in the foreground, framed by campus architecture in the background.
Authentic people and settings tell an authentic story. Dean Margaret Mitchell of the Divinity School meets with PhD students in her office at the start of the academic year.
Use images to tell stories. This image acts as a visual metaphor, showing how UChicago offers students opportunities for close collaboration with peers within a world- class city. These first-year College students are seen interacting at a Discover Chicago event in the observation deck of the John Hancock Building during orientation week.