The logo should appear in the following colors only:
- maroon (preferred)
- white when over dark backgrounds
Do not mix colors (i.e., maroon shield and gray wordmark).
white (for use on dark, colored, or photographic backgrounds)
To establish and maintain the strength of the University of Chicago logo, correct and consistent use must be followed:
Do not alter the logo. Do not distort the logo.
Do not recreate the logo. The official logo can be obtained on the Downloads page.
Do not replace the shield with different symbols or other visual items.
Do not reproduce the logo in colors other than our primary color palette: maroon, gray, black, and white.