Logo Usage

Logo Usage


The logo should appear in the following colors only:

  • maroon (preferred)
  • gray
  • black
  • white when over dark backgrounds

Do not mix colors (i.e., maroon shield and gray wordmark).

The University of Chicago preferred logo in maroon

maroon (preferred)


The University of Chicago white logo for dark backgrounds

white (for use on dark, colored, or photographic backgrounds)




Incorrect Usage

To establish and maintain the strength of the University of Chicago logo, correct and consistent use must be followed:

Do not alter the logo. Do not distort the logo.

Do not recreate the logo. The official logo can be obtained on the Downloads page.

Do not replace the shield with different symbols or other visual items.

Do not reproduce the logo in colors other than our primary color palette: maroon, gray, black, and white.












Instantly download the logo, shield, and other visual elements.

Identity Guidelines Book

Download the Identity Guidlines
Download the Identity Guidelines PDF.

Connect and collaborate with communicators across the University.

Join the Campus Communicators to share updates and announcements with University colleagues via listhost, Facebook, and at workshops and biannual gatherings.

Find an array of UChicago new media sites, as well as contact information for their owners, in the Social Media Directory.

Create targeted communications campaigns and digital platforms.

Work with UChicago Creative’s team of designers, writers, and producers to develop compelling materials and comprehensive multimedia campaigns.

Enlist University experts to build, design, and support your web applications by partnering with Web Services.

Discover resources to enhance your communications platforms and outreach.

Follow social media and multimedia from across the University at UChicago Social.

Collect and disseminate our latest stories with print-on-demand news.

Capture the images and ideas of the University community.

Enlist UChicago Creative to produce expert videography.

Book the TV studio for broadcast interviews.

Book the sound booth for remote radio interviews.

Align the look and language of your communications with those of the University.

Find best practices for the use of our logo, typeface, color palette, and editorial style within our visual identity.

Build and refine social media sites using our social media guide, and find web writing tips in Web Services’ multimedia content guidelines.

Order print materials created for your audience and customized for your office.

Present a uniform look with University of Chicago business cards and stationery for your department, office, or position.

Purchase maps, calendars, and brochures to welcome your guests and visitors to the University.