Logo Signature System

Logo Signature System

Created for divisions, departments, and offices, the logo signature is a simple, readable, visual device that identifies these areas as integral units of the University.

The logo system retains the integrity of the University logo while clearly communicating the identity of divisions, departments, and offices.

The unit name is typeset in Gotham, our sans serif typeface, for added contrast with our logo’s typography, which is a serif typeface.

The logo signature is provided free of charge to all units. Browse the archives or request a logo signature system.

Horizontal application (preferred)

  1. Light gray vertical line maintains better organization and prevents unit name from being read as part of logo (without line example below could be read as “The University of Division”).
  2. Unit name type size (cap height) is equal in height to “THE UNIVERSITY OF.”
  3. Unit name centers vertically with height of logo.

When a division or department name is parent to an office/section, it may be desirable to use both names, highlighting the office/section name: in this example, Physical Education and Athletics, which is a subset of Campus and Student Life.

When name is less than three lines long, name centers vertically with height of logo.

Incorrect Usage

Unit name does not align with top or baseline with bottom of logo.

Vertical application (for very narrow spaces)

  1. Clear space between logo and unit name is equal to 1.5 X the space between "THE UNIVERSITY OF" and "CHICAGO." Unit name is always placed below the logo, NEVER above.
  2. Unit name type size (cap height) is equal in height to "THE UNIVERSITY OF."
  3. Unit name aligns flush left with wordmark portion of the logo.

Stand-alone division signature system example.

Stand-alone department signature system example.

Combined division/department signature system example.

An example of a combined divisional/department signature system used with a narrow space.



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