Sizing and placement suggestions for the University logo provide guidance on how to use the logo once you’ve added it to your communications. Many variables will determine how one uses the logo. In most instances the logo should appear as a “badge of authenticity” or an “approved signature.” It should also be seen clearly but does not need to be the focal point. Headlines, text, photography, and media platform all play a factor in how and where the logo will appear.
The University of Chicago name must appear on all websites and other digital communications and must be visible upon opening the site or document. In cases where a department or unit has its own identity, the footer is an acceptable location for the logo, but the University’s name should be visible in the header or, at minimum, in running text.
The logo should appear at roughly 1/3 of the width of the page/space on which it appears. For narrow widths, 1/2 of the width is acceptable. For extended widths, 1/4 of the width is acceptable. Exceptions to this occur when the logo is the only artwork used, such as on the University website header, table drapes, banners, premiums, or projections.
By using the University logo (along with other graphic elements), communications representing many different areas are easily recognized as from the University of Chicago. This allows entities to leverage the reputation of the University and strengthens UChicago’s reputation and awareness among many audiences.