The University logo is the University’s official visual identifier. It should appear on all print and digital communications and signage. It is important to apply this logo consistently and properly across all collateral to maintain a unified identity.
The University logo consists of two components: the University shield and wordmark (“The University of Chicago” in Adobe Garamond all caps, with “The University of” justified with and above “Chicago”).
If desired, the University shield may be used on its own as a graphic element. The words “The University of Chicago” must always appear in conjunction with it.
The wordmark, as it appears in the logo, should never be used without the shield.
About Our Shield
The shield was originally designed by Pierre de Chaignon la Rose, a heraldic specialist in Boston working under contract to the board of trustees. No surviving documents make clear precisely why the phoenix was adopted as the central element, although several possibilities have been suggested. The phoenix can be seen as a symbol of the city of Chicago, which was seriously damaged by the great Chicago Fire of 1871 and then was successfully rebuilt, or reborn, within just a few years. A more probable suggestion is that the phoenix represents the “rebirth” of the University of Chicago; an earlier University of Chicago was founded in 1857 and closed due to bankruptcy in 1886, and the current University of Chicago was incorporated in 1890, so in an important sense the University was reborn as the current institution.
The University shield is a primary identifier of the University of Chicago. Together with the wordmark it creates the University logo. It can also be used as a stand-alone graphic element. The University shield has been updated to meet today’s standards for print and digital applications. The shield should not be cropped or altered in any way. Always use approved artwork from our downloads page.
Updated Fall 2012