The University logo is the University’s official visual identifier. It should appear on all print and digital communications and signage. It is important to apply this logo consistently and properly across all collateral to maintain a unified identity.


The University logo consists of two components: the University shield and wordmark (“The University of Chicago” in Adobe Garamond all caps, with “The University of” justified with and above “Chicago”).

If desired, the University shield may be used on its own as a graphic element. The words “The University of Chicago” must always appear in conjunction with it.

The wordmark, as it appears in the logo, should never be used without the shield.

About Our Shield


The shield was originally designed by Pierre de Chaignon la Rose, a heraldic specialist in Boston working under contract to the board of trustees. No surviving documents make clear precisely why the phoenix was adopted as the central element, although several possibilities have been suggested. The phoenix can be seen as a symbol of the city of Chicago, which was seriously damaged by the great Chicago Fire of 1871 and then was successfully rebuilt, or reborn, within just a few years. A more probable suggestion is that the phoenix represents the “rebirth” of the University of Chicago; an earlier University of Chicago was founded in 1857 and closed due to bankruptcy in 1886, and the current University of Chicago was incorporated in 1890, so in an important sense the University was reborn as the current institution.


The University shield is a primary identifier of the University of Chicago. Together with the wordmark it creates the University logo. It can also be used as a stand-alone graphic element. The University shield has been updated to meet today’s standards for print and digital applications. The shield should not be cropped or altered in any way. Always use approved artwork from our downloads page.

Updated Fall 2012



Instantly download the logo, shield, and other visual elements.

Identity Guidelines Book

Download the Identity Guidlines
Download the Identity Guidelines PDF.

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Join the Campus Communicators to share updates and announcements with University colleagues via listhost, Facebook, and at workshops and biannual gatherings.

Find an array of UChicago new media sites, as well as contact information for their owners, in the Social Media Directory.

Create targeted communications campaigns and digital platforms.

Work with UChicago Creative’s team of designers, writers, and producers to develop compelling materials and comprehensive multimedia campaigns.

Enlist University experts to build, design, and support your web applications by partnering with Web Services.

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Follow social media and multimedia from across the University at UChicago Social.

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Capture the images and ideas of the University community.

Enlist UChicago Creative to produce expert videography.

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Align the look and language of your communications with those of the University.

Find best practices for the use of our logo, typeface, color palette, and editorial style within our visual identity.

Build and refine social media sites using our social media guide, and find web writing tips in Web Services’ multimedia content guidelines.

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Present a uniform look with University of Chicago business cards and stationery for your department, office, or position.

Purchase maps, calendars, and brochures to welcome your guests and visitors to the University.