Imagery

Identity Questions

If you have any questions about the visual identity, contact Grant Schexnider, creative director, design, for UChicago Creative, at grants@uchicago.edu or 773.702.8159.

Additional Identities

Learn more about other affiliate or program identities around campus.

Imagery

The visual image of the University of Chicago is best captured with photos that reflect a documentary or essay approach. Photos should be dynamic in nature and have a sense of immediacy, capturing a sense of the moment and conveying a scene that feels natural rather than contrived. Avoid excessively posed or stiff portrait approaches. A journalistic approach captures a more natural and approachable character and is more welcoming to the viewer.

It is also important that the imagery reinforce and extend the tone and content of the project for which it is being created. Words to keep in mind are engaging, intense, exciting, approachable, intelligent, relaxed, real. Above is a very small sampling of our image approach.

Connect and collaborate with communicators across the University.

Join the Campus Communicators to share updates and announcements with University colleagues via listhost, Facebook, and at workshops and biannual gatherings.

Find an array of UChicago new media sites, as well as contact information for their owners, in the Social Media Directory.

Create targeted communications campaigns and digital platforms.

Work with UChicago Creative’s team of designers, writers, and producers to develop compelling materials and comprehensive multimedia campaigns.

Enlist University experts to build, design, and support your web applications by partnering with Web Services.

Discover resources to enhance your communications platforms and outreach.

Follow social media and multimedia from across the University at UChicago Social.

Collect and disseminate our latest stories with print-on-demand news.

Capture the images and ideas of the University community.

Book a photographer.

Enlist UChicago Creative to produce expert videography.

Book the TV studio for broadcast interviews.

Book the sound booth for remote radio interviews.

Align the look and language of your communications with those of the University.

Find best practices for the use of our logo, typeface, color palette, and editorial style within our visual identity.

Build and refine social media sites using our social media guide, and find web writing tips in Web Services’ multimedia content guidelines.

Order print materials created for your audience and customized for your office.

Present a uniform look with University of Chicago business cards and stationery for your department, office, or position.

Purchase maps, calendars, and brochures to welcome your guests and visitors to the University.