Our graphic identity is our visual language for communicating UChicago--the style of our photography and videography, selection of imagery, and approach to design. It is our logo and our color palette. A key component of brand, it unifies our many parts and amplifies our impact.
Consistency in logo, fonts, color palette, imagery, and design convey one of our core values: We are one university. Every individual school, department, and unit contributes to the eminence of the University of Chicago, and every school, department, and unit is made greater by its association with the intellectual fabric of the University.