Graphic Elements

Graphic Elements

These elements, the shield and its components, can be used as artwork in various instances. They can be used for background texture and as additional visual elements. The shield and phoenix also serve as the University’s social media avatars.

Note: These elements are NOT substitutes for the logo and must be used in conjunction with the logo and/or full official name of the University or approved wordmark(s).


Incorrect usage

On darker backgrounds, shield should be outlined and phoenix should appear white or lighter than the background.

Book and Motto


Outline (maroon, gray, or black)

Solid (on background; white or lighter than background)


Incorrect usage

The phoenix should always be lighter than its background or outlined. Do not place a dark phoenix on a light background.

Classic Phoenix

This detailed version of the phoenix may be used at a larger size where detail can be maintained.


Instantly download the logo, shield, and other visual elements.

Identity Guidelines Book

Download the Identity Guidlines
Download the Identity Guidelines PDF.

Connect and collaborate with communicators across the University.

Join the Campus Communicators to share updates and announcements with University colleagues via listhost, Facebook, and at workshops and biannual gatherings.

Find an array of UChicago new media sites, as well as contact information for their owners, in the Social Media Directory.

Create targeted communications campaigns and digital platforms.

Work with UChicago Creative’s team of designers, writers, and producers to develop compelling materials and comprehensive multimedia campaigns.

Enlist University experts to build, design, and support your web applications by partnering with Web Services.

Discover resources to enhance your communications platforms and outreach.

Follow social media and multimedia from across the University at UChicago Social.

Collect and disseminate our latest stories with print-on-demand news.

Capture the images and ideas of the University community.

Enlist UChicago Creative to produce expert videography.

Book the TV studio for broadcast interviews.

Book the sound booth for remote radio interviews.

Align the look and language of your communications with those of the University.

Find best practices for the use of our logo, typeface, color palette, and editorial style within our visual identity.

Build and refine social media sites using our social media guide, and find web writing tips in Web Services’ multimedia content guidelines.

Order print materials created for your audience and customized for your office.

Present a uniform look with University of Chicago business cards and stationery for your department, office, or position.

Purchase maps, calendars, and brochures to welcome your guests and visitors to the University.