Certain areas of the University may benefit from customized identifiers. Examples include centers and institutes (Logan Center for the Arts, Becker Friedman Institute), initiatives (Chicago Innovation Exchange) and schools (Chicago Booth).
These areas, while integral to the University, also serve additional audiences outside of the University and/or academia. The Logan Center serves as an arts destination for the community, city, and world; the Chicago Innovation Exchange serves as a hub for Chicago startups; and Chicago Booth competes with other business schools that have exclusive branding of their own. However, all of these utilize aspects of the University identity—either typeface, color, or graphic elements like the shield.
Exclusively internal communications also benefit from clear departmental identification, such as UChicago Dining.
For all external communication, including websites, custom marks should always be considered as supplemental identifiers and used in conjunction with the University logo.
For internal communications, such as signage, identifiers can stand alone.
In all cases, the University’s color palette should be used. All external-facing marks should use maroon and/or gray as their primary colors. Internal-facing marks have more leeway but should reflect the color palette.
In all cases, Web Services should be consulted to make sure custom marks are web compatible.
If you have a need, or think you may have a need, for an identifier other than the University logo and/or logo signature system, please contact the University’s creative director and identity manager at firstname.lastname@example.org for consultation and advice.
External Custom Marks for areas seen and used by broader audiences (visiting scholars, media, and general public).
The Reva and David Logan Center for the Arts serves as an arts destination for the community, city, and world.
The Chicago Innovation Exchange is a hub for Chicago startups.
Chicago Booth competes with other business schools that have unique branding of their own.
Internal Custom Marks for areas used mainly by internal audiences (faculty, students, and staff) that are umbrella organizations containing multiple individual entities.
The University of Chicago Library is the umbrella for all the libraries on campus.
UChicago Dining encompasses dining halls and other campus eateries.
College Housing contains 11 residence halls and 38 Houses.