Communicating UChicago

Communicating UChicago

An organization’s identity, or “brand,” is a reflection of its enduring values. The University of Chicago’s identity is based on our commitment to rigorous inquiry, a challenging and rewarding intellectual environment, a distinctive and empowering education, and partnerships in innovation and impact. These values contribute in a meaningful way to the lives of all who are affiliated with the University—current and prospective students, faculty, staff, alumni, patients, and civic partners.

An identity is how an organization defines itself as well as how it is defined by others. Our identity is the enduring perceptions of the University of Chicago that live in people’s minds—an accumulation of information, experiences, emotions, and memories. It sums up what makes us great and what sets us apart. It is who we are and how we are perceived in the world.

Our brand as an institution was not created as much as it was mined. The University of Chicago has had the same enduring values for more than a century. Our goal is to articulate that brand and help you communicate it clearly.

What we stand for is communicated in every way that we represent the University. Everything communicates, from the words we choose to the typefaces we use; from the style of our photography to the types of events we hold; from the way we respond to an email to the way we answer the phone.

This guide is intended to make those communications clearer, easier to create, more impactful, and, above all, clearly recognizable as the University of Chicago.

The more unified we are in our communications, the more we reinforce the brand. The more we reinforce the brand, the more successful we will be at recruiting students and faculty, cultivating donors, soliciting funding, and forging civic partnerships—in short, at having a real and lasting impact on our neighborhood, our city, our nation, our world.



Instantly download the logo, shield, and other visual elements.

Identity Guidelines Book

Download the Identity Guidlines
Download the Identity Guidelines PDF.

Editorial Style Guide

Connect and collaborate with communicators across the University.

Join the Campus Communicators to share updates and announcements with University colleagues via listhost, Facebook, and at workshops and biannual gatherings.

Find an array of UChicago new media sites, as well as contact information for their owners, in the Social Media Directory.

Create targeted communications campaigns and digital platforms.

Work with UChicago Creative’s team of designers, writers, and producers to develop compelling materials and comprehensive multimedia campaigns.

Enlist University experts to build, design, and support your web applications by partnering with Web Services.

Discover resources to enhance your communications platforms and outreach.

Follow social media and multimedia from across the University at UChicago Social.

Collect and disseminate our latest stories with print-on-demand news.

Capture the images and ideas of the University community.

Enlist UChicago Creative to produce expert videography.

Book the TV studio for broadcast interviews.

Book the sound booth for remote radio interviews.

Align the look and language of your communications with those of the University.

Find best practices for the use of our logo, typeface, color palette, and editorial style within our visual identity.

Build and refine social media sites using our social media guide, and find web writing tips in Web Services’ multimedia content guidelines.

Order print materials created for your audience and customized for your office.

Present a uniform look with University of Chicago business cards and stationery for your department, office, or position.

Purchase maps, calendars, and brochures to welcome your guests and visitors to the University.