A consistent and comprehensive graphic identity provides clarity, recognition, and a seamless experience for any visual interaction with the University of Chicago. The following identity elements are a starting point for strengthening connections between the University and its audiences.
These guidelines build on the look, feel, visual elements, and character introduced with the launch of the University’s new website in 2012.
Connect and collaborate with communicators across the University.
Join the Campus Communicators to share updates and announcements with University colleagues via listhost, Facebook, and at workshops and biannual gatherings.
Find an array of UChicago new media sites, as well as contact information for their owners, in the Social Media Directory.
Create targeted communications campaigns and digital platforms.
Work with UChicago Creative’s team of designers, writers, and producers to develop compelling materials and comprehensive multimedia campaigns.
Enlist University experts to build, design, and support your web applications by partnering with Web Services.
Discover resources to enhance your communications platforms and outreach.
Follow social media and multimedia from across the University at UChicago Social.
Collect and disseminate our latest stories with print-on-demand news.
Capture the images and ideas of the University community.
Enlist UChicago Creative to produce expert videography.
Book the TV studio for broadcast interviews.
Book the sound booth for remote radio interviews.
Align the look and language of your communications with those of the University.
Find best practices for the use of our logo, typeface, color palette, and editorial style within our visual identity.
Build and refine social media sites using our social media guide, and find web writing tips in Web Services’ multimedia content guidelines.
Order print materials created for your audience and customized for your office.
Present a uniform look with University of Chicago business cards and stationery for your department, office, or position.
Purchase maps, calendars, and brochures to welcome your guests and visitors to the University.
