In response to a 2001 report on the future of the arts at UChicago, the University launched an ambitious suite of new initiatives and programs to enhance the existing UChicago Arts landscape. These steps have included the Reva and David Logan Center for the Arts, the Arts + Public Life initiative, and the Richard and Mary L. Gray Center for Arts and Inquiry. These initiatives joined with academic departments, affiliated professional organizations, and more than 60 student arts organizations in forging an integrative model for practice, presentation, and scholarship.
University Communications played an integral role in developing and implementing the communications strategy for all of the UChicago Arts initiatives, including the UChicago Arts visual identity and messaging developed by UChicago Creative. The News Office and communicators in the arts worked together to publicize the Logan Center as well as the Arts + Public Life initiative and the Gray Center. UChicago Creative’s multimedia team produced multiple videos for the purposes of online promotion of and display at public arts events. And their designers and editors used striking visuals and photography to produce materials for the Logan Center’s preview period in April 2012 and formal opening in October 2012. Web Services created a customized website for UChicago Arts that serves as a central access point for academic programming, public events, and the University’s arts organizations.
The development and communications of UChicago Arts have resulted in an overarching identity for the University’s rich arts scene. Our efforts have helped increase awareness of and engagement with the arts at UChicago. Media accounts of the UChicago Arts initiatives have appeared in the Wall Street Journal, Chicago Tribune, Chicago Sun-Times, TimeOut Chicago, WBEZ radio and website, and WTTW’s Chicago Tonight, among other outlets. A vibrant video promoting the Logan Launch Festival has received more than 2,000 views on YouTube, and an earlier video giving a look inside the new facility received about 5,000 views. More than ever, the arts at UChicago have become a centralizing force for our campus and South Side communities.