Best Practices

Best Practices

Our best practices guide communicators to be consistent and deliberate across multiple platforms.


Editorial Style

Learn more about the University's Editorial Style on the Identity Guidelines.


Best Practices for Social Media

Use common sense and a code of ethics on your social media sites:

  • Tell the truth, and be transparent.
  • Write deliberately and accurately.
  • Acknowledge and correct mistakes promptly.
  • Disagree with others respectfully.
  • Disclose conflicts of interest.
  • Keep private issues and topics private.
  • Share media (text, photos, videos, audio).
  • Carry on live discussions.
  • Respect copyright laws. Always give credit and link to your sources.

Visit our Social Media Guidelines for more information about setting up and planning your social media sites.


Best Practices for the Web

Web Services has compiled a list of best practices to improve our user experience and accessibility. If you are a vendor or an individual creating a website for the University of Chicago, please visit our Web Standards Checklist.

Best Practices for Web Design

Because a consistent and comprehensive visual identity provides clarity, recognition, and a seamless experience for any web user, we recommend:

Best Practices for Web Content

Web content should be clear, concise, and direct, whether you’re creating a link phrase, text, image, or video. For further information about creating effective web content, please visit:

Best Practices for Web Accessibility

University of Chicago sites should be accessible in order to provide equal access and equal opportunity to people with disabilities. All sites should comply with Section 508 and Web Content Accessibility Guide 2.0, Level AA. For a list of accessibility requirements, please visit our Web Standards Checklist for Accessibility. For a quick reference of testing sites for accessibility, please visit WebAIM: Testing Web Content for Accessibility.

Best Practices for Coding

All University of Chicago websites should be W3C compliant and should follow the University of Chicago Web Standards Checklist for Coding.

Connect and collaborate with communicators across the University.

Join the Campus Communicators to share updates and announcements with University colleagues via listhost, Facebook, and at workshops and biannual gatherings.

Find an array of UChicago new media sites, as well as contact information for their owners, in the Social Media Directory.

Create targeted communications campaigns and digital platforms.

Work with UChicago Creative’s team of designers, writers, and producers to develop compelling materials and comprehensive multimedia campaigns.

Enlist University experts to build, design, and support your web applications by partnering with Web Services.

Discover resources to enhance your communications platforms and outreach.

Follow social media and multimedia from across the University at UChicago Social.

Collect and disseminate our latest stories with print-on-demand news.

Capture the images and ideas of the University community.

Enlist UChicago Creative to produce expert videography.

Book the TV studio for broadcast interviews.

Book the sound booth for remote radio interviews.

Align the look and language of your communications with those of the University.

Find best practices for the use of our logo, typeface, color palette, and editorial style within our visual identity.

Build and refine social media sites using our social media guide, and find web writing tips in Web Services’ multimedia content guidelines.

Order print materials created for your audience and customized for your office.

Present a uniform look with University of Chicago business cards and stationery for your department, office, or position.

Purchase maps, calendars, and brochures to welcome your guests and visitors to the University.