Our best practices guide communicators to be consistent and deliberate across multiple platforms.
Learn more about the University's Editorial Style on the Identity Guidelines.
Best Practices for Social Media
Use common sense and a code of ethics on your social media sites:
- Tell the truth, and be transparent.
- Write deliberately and accurately.
- Acknowledge and correct mistakes promptly.
- Disagree with others respectfully.
- Disclose conflicts of interest.
- Keep private issues and topics private.
- Share media (text, photos, videos, audio).
- Carry on live discussions.
- Respect copyright laws. Always give credit and link to your sources.
Visit our Social Media Guidelines for more information about setting up and planning your social media sites.
Best Practices for the Web
Web Services has compiled a list of best practices to improve our user experience and accessibility. If you are a vendor or an individual creating a website for the University of Chicago, please visit our Web Standards Checklist.
Best Practices for Web Design
Because a consistent and comprehensive visual identity provides clarity, recognition, and a seamless experience for any web user, we recommend:
- Using the official University of Chicago template
- Partnering with Web Services and UChicago Creative to develop a new design, or
- Following the Web Standards Checklist for Design & Usability.
Best Practices for Web Content
Web content should be clear, concise, and direct, whether you’re creating a link phrase, text, image, or video. For further information about creating effective web content, please visit:
Best Practices for Web Accessibility
University of Chicago sites should be accessible in order to provide equal access and equal opportunity to people with disabilities. All sites should comply with Section 508 and Web Content Accessibility Guide 2.0, Level AA. For a list of accessibility requirements, please visit our Web Standards Checklist for Accessibility. For a quick reference of testing sites for accessibility, please visit WebAIM: Testing Web Content for Accessibility.
Best Practices for Coding
All University of Chicago websites should be W3C compliant and should follow the University of Chicago Web Standards Checklist for Coding.